Website visitor or webpage visitor is someone who has visited a website and spent some time there. Website visitor may be anonymous or identified, and may visit the website only once or repeatedly.
Every website provider strives to attract as many visitors as possible, that’s why s/he operates the website after all, no matter the type (business website, informational website, platform, social networks, or any other type). The more visitors, the more impact the website has. That’s also why the providers want the visitors to come back and stay there for the longest time possible. For this reason, the website providers need to track the behavior of the visitors to their website because they need to know and analyze the duration of their visit, the frequency of visits and other data. This is done using cookies or other similar codes.
What other concepts are linked to the term of website visitor?
- Visit - is the time a visitor spends on a given website. A visit is done through a web browser. Typically, visitor gets to the website by clicking the link placed on another website or link that shows among the results of a search. Visitor may also come to the website directly (direct traffic) by typing a particular URL or by opening one of the bookmarks saved in their web browser.
- Session - is any activity of a visitor during his or her visit to the website. If, for example, the website is composed of several webpages, a visit of each of them counts as a session. If a visitor comes back to this webpage after some period of time (e.g. 30 minutes and more), this counts as a new session. This is important to know in order to, for example, be able to count the final price of an ad.
- Returning visitor - is a visitor who visits a given webpage or website for at least the second time.
- Unique visitor - is a visitor who visited the website at least once in a given period of time. None of his or her subsequent visits to the same website is included in the total of unique visitors which is an important metric indicating the real number of people who came to the website at least once in a given period of time.
- Landing page - is a designation for the first webpage, which is part of a website, that the visitor sees. It is the web site’s entry point.
- Number of web pages per visit - is a metric indicating the average number of webpages visitors have visited during one visit.