Value Proposition in practice: The term is used in marketing - it is a marketing expression of the value to the customer, which should convince him why he should buy the product. Value proposition expresses a solution of a real problem of the customer better than competing solutions, or it comes to the market with a completely new solution that gives the customer a clear benefit / value.
Value Proposition is used in the business plan, case study, or to convince investors about the value of the product or startup. It is a key expression of the potential of the business plan. Expression of value to the customer, of course, also appears in advertising and promotional materials, where it may have a different form of communication (using text or different media). It is also possible to meet with it in quality sales and marketing strategy of the business, where it becomes an integral part of it.