USP (Unique selling proposition)
What is
USP (Unique selling proposition)
USP stands for Unique Selling Proposition. It means a description of what is unique on our particular service or product apart from the competition so that motivates the customer to buy it.
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Related terms and methods:
- Competition
- Competitive Advantage
- Competitive Price
- Copywriting
- Elevator Pitch
- Kano Model
- Market potential
- Prospect
- VRIO Analysis
Related management field:
Last update: 20.11.2016
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