Umbrella brand
What is
Umbrella brand
Umbrella brand is such a brand that covers other sub-brands in a group of companies or in a corporation.
Related terms and methods:
- Brand
- Brand Positioning
- Corporation
- Multinational Corporation
- Positioning
- Positioning statement
- Sub-brand
Related management field:
- Marketing and Sales
- Trade
Last update: 22.11.2018
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