Trade dress
What is
Trade dress
Trade dress means the style, appearance or design that is characteristic for a specific brand. Trade dress may be the subject of intellectual property protection by which the company protects the visual style of the brand.
Related terms and methods:
- Brand
- Branding
- Design
- Industrial design
- Intellectual Property (IP)
- Know-how
- Trademark
- Visual style
Last update: 26.12.2017
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