Guerilla marketing is a form of marketing and advertising using unconventional and creative ideas and approaches through which it try to achieve a maximum effect with a minimal costs.
According to the GDPR, 'data controller' is a company, office, or a person (entrepreneur) who is responsible for the processing of personal data.
Gross Margin, it is a term that refers to sales minus variable costs. The indicator shows the percentage of every dollar of sales that consists a contribution to cover fixed costs and profit generation.
Gross profit is the difference between net sales and costs of goods sold. Gross profit typically include depreciation but do not include taxes.
Growth rate indicates how much the value increases over a given time period.
Group chat allows a real-time, interactive text communication of group of people. It is a kind of the chat that is intended for more people and for different thematic working groups.
GDP (Gross Domestic Product) is the total monetary value of goods and services produced over a given period in a given territory. GDP is used in macroeconomics for determining economic performance of individual states.
Processing of personal data in GDPR means any operation or set of operations that are performed with or without the help of automated procedures.
According to the GDPR, 'data processor' is an entity (person, office, organization) that processes personal data on behalf of the personal data controller. For example, it may be an accounting firm, a payroll company or marketing company.
Data subject (according to the GDPR) is a particular person whose personal data is processed by either an administrator or a processor.
According to the GDPR, 'personal data' is any information about a particular person (so-called data subject) through which a particular person can be identified. Typical examples are name, surname, address, age, gender, and so on.
Binding Corporate Rules (BCR) are, according to GDPR, a set of rules and principles that ensure an adequate level of protection of international transfers of personal data within the same corporate group.
G2G (Government to Government) is a term that refers to the relationship between organizations (subjects) of public administration.
Sensitive personal data is, according to GDPR, a special category of personal data that is subject to special protection. These include for example, information on health, sexual orientation, criminal offenses, final convictions, racial or ethnic origin, political opinions, religious or philosophical beliefs or membership of trade unions.
According to GDPR, the term 'records of processing activities' means information about personal data processing activities in your organization - in other words, what personal data your organization processes, why, where and how the data is stored, and who can access it.
The goods are products intended for sale.
gTLD (Generic Top Level Domain) is an acronym for generic domains that are not associated with any particular state or country (such as .com, .net, .org, .info)
According to GDPR, the recipient is the person to whom the personal data are provided.
Goodwill is a term used for the recognized value of the enterprise (product or service) by the market, which increases its overall value beyond the sum of its physical assets.
According to GDPR, consent is any free, specific, informed and unambiguous manifestation of the will by which a data subject (a human) gives his or her permission to process his or her personal data.
Geodatabase is a term that refers to a database storing spatial data.
G2B (Government to Business) is a term that refers to the relationships between organizations (subjects) of public administration and enterprises (businesses).
G2C (Government to Citizen) is a term that refers to the relationships between organizations (subjects) of public administration and a citizen(s).
The Golden Circle is a principle how to explain something to someone in order why, how and at last what.
The term good denotes one of the fundamental concepts of economic theory. It refers to the objects (products, services) whose consumption or other use brings utility to their users.
Governance is a term for activities that are used to transmit the will of owners or other interest groups (stakeholders).
Globalization means that politics, economy, society, technology, legislation and environment around the world are gaining in some sense global impact or character.
Go-to-market strategy is an action plan on entering a market. It can be input with a new product to an existing market or enter entirely new markets with existing products.
Gemba is a Japanese expression in the area of quality control for a real work environment, workplace - a place where value is created.
GIS (Geographic Information System) is a concept of informatics. This is an information system able to work with spatial data (with a spatial information). The system is based on a geodatabase, which stores spatial data.
General Ledger is the sum of all accounts that are used in the organization (or in the accounting unit), therefore all financial transactions - revenues and expenditures of the accounting unit during the reporting period.
The graduate is a person who has successfully completed his studies at school or any training course.