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Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z New
ccTLD (Country Code Top Level Domain) is the national domain of the state or country. Apart from exceptions, all the country, state and some islands their own ccTLD. For example, the United Kingdom has .uk
Conversion rate is the ratio of all visitors of a particular website and those who make a desired action (usually a purchase). Is expressed as percentage.
Context means something in correlation - meaning, events, actions, conditions, etc. When something is in the context it means it follows its surroundings or another conditions or information.
The critical mass of customers is such amount of customers that allows a company operate self-sufficiently, sustainably without any external investment.
Current liabilities is a short-term capital that is expected for payment within a year.
Competitive Landscape is an overview or map of the competing companies or competing products. It is the result of a competition analysis.
The customer is a company or person who bought the product - goods or service.
Competence and competency are in practical use almost synonymous. Competences are assumptions or an ability to perform an activity, situation or profession, while competency is the ability of a particular worker.
Consumer Surplus is a term of economic theory, which indicates the difference between the maximum amount that a buyer would be willing to pay for a certain quantity, and the amount that he actually pays (market price).
CPM (Cost per Mille) means cost per thousand impressions. It is the unit in which the price for advertising on the Internet (appeared on websites) is stated. The same meaning has CPT (Cost per Thousand).
Crowdfunding is a way of raising finance from a large number of people - contributors
Commodity is a term for the product (goods) or raw materials, which is traded on the market without a difference in quality.
Corporate culture is the dominant way of conduct, behavior, clothing habits that exist in the corporate community. It is shaped by people, especially by strong personalities, managers and leaders in the company.
A computer is a device which processes instructions through a logical or arithmetic operation. It consists of at least one unit that performs calculation (CPU) and memory that stores the result (data).
Classified information is information which disclosure or misuse may cause injury to the interests of the state or country.
Cookies record information about user's behavior while visiting a website or while using a web application (what you ticked, filled out, agreed on, and so on).
CPT (Cost per Thousand) means the cost per thousand impressions. It is the unit in which it indicates the price for advertising on the Internet that appears on the website. The same is CPM (Cost per Mille).
Charisma is a specific personal quality, attractiveness to others and influence on them. It is used mainly in the leadership (management).
Consumer society has material values and is characteristic by high consumption, production, sale and purchase of goods and services.
Customer Pain Points are specific problems that a company has and on which the offer for a service, product or solutions is heading.
Corporation is a term for a company established under the law of a particular state. It has an independent legal personality separate from its owners.
Censure is a term for active control and restriction of expression, communication or publication of information.
Customer perception is the result of a sequence of activities and emotional processes that take place in the customer's head in response to a specific brand, business, product, service, or other product.
Financial leasing is a type of leasing, its essence is a long-term lease where, after the lease period usually the tenant buy the leased asset.
Compensation is something we get for damage, hurt or we receive for the work.
Consignment stock is the physical storage of materials, semi-finished or finished products for non-owner goods legally owned by one party but held by another.
Concession is a term that includes authorization to operate an economic activity - trade granted on the basis of proven competence or legislation.
Common goods is a term that indicates the goods at the interface between private goods and public goods. The basic features are rivalrous consumption and non-excludable consumption.
Convergence means approximation. It may be the properties of various objects, processes or products. The opposite is the divergence.
Cyberspace is an intangible world, the virtual reality of the computer world of the Internet. In other words, cyberspace is the Internet.
Chronological means in time succession, for example, one minute per minute. Chronologically sorted events or tasks are as they were created or completed.
Customer attitude means how the customer perceives the brand or the product or the service, what he really thinks and how he perceive the value for himselves.
Cybergrooming is establishing an intimate and emotional relationship with the victim (usually a child) with false confidence of the victim with intention to arrange the personal meeting with sexual abuse.
Corporate Governance is a term for activities representing the will of owners of the organization or other interest groups (stakeholders).
Cycle means a regularly repeated set of activities, stages, phases, changes, periods, and so on. It's a circulation of something that is repeating.
Contextual advertising is advertising that is displayed for related content.
Cloud Computing is a relatively new concept for the use of information systems and information and communication technologies in the form of services via the Internet.
CSC (Card Security Code) is the three-digit security number printed on the back side of payment cards. Different types of cards use different abbreviations of CSC, such as CVV, CVC, CVC2, CVV2, CID and alike.
Countermeasures (or measures) is a term used to describe anything in risk management (management standards, revised process, technical means) what is proposed in order to reduce threats and vulneraibilites, and thus reduce future risk.
Cross-selling is a sales tactic which aims is to encourage customers to buy related or complementary goods or services.
Competitive edge means that the company has a big competitive advantage over others, thereby outperforming them.
Certification Authority (CA) is a trusted organization that verifies and confirms the digital identity of people. In the sense of identity verification, practically acts as a notary.
Cognitive inertia is the tendency to remain with previously formulated opinion, belief, or choice of something.
Customer Relationship Management - CRM is a management field that includes all comunication processes with customers, their coordination, harmonization and management.
Computer literacy is one of the higher forms of the basic literacy and it is a concept for the basic ability to work with information technologies and digital devices.
Creativity is a term that belongs to the basic psychological categories of thinking. It means inventiveness and ability to explore new thoughts, ideas, and solve problems in a new innovative way.
Choleric is the type of active, impulsive, dynamic and temperamental man.
Computer network is a combination of two or more devices (computers), so that they could communicate with each other.
Computer virus is a malicious computer pogram designed to spread itself, threaten, injure or destroy data. There are many different types of computer viruses.
Confidentiality is the concept of security management in the organization. Confidentiality means that information or data to be accessed only by authorized persons.
CV (Curriculum Vitae) stands for a professional resume. It is a structured document that contains basif facts about your education, qualifictaions and relevant work experience.
Customer self service means that the customer can serve himself. Self service is technology-enabled. Customer can fill the forms, edit data about himself, fulfill orders and so on. Self-service greatly speeds up business processes, reduces the time needed and helps to increase customer satisfaction.
CDMA (Code Division Multiple Access) is a standard for digital wireless connection, similar to GSM networks.
The coefficient is the number by which a different value is multiplied. It's a multiplier.
C-level (top management, executives) is a designation for highest level of managers in the organization.
Costs mean an expression of financial value of all consumed inputs when producing goods, services or any other supporting activities or processes in the company.
Call to Action is a method where you put to the website visitors, readers or users of software a button, form, or any other call for an activity that is requested or intended.
Causality is connection of phenomena, one of which is the cause and the other is the effect.
Correspondence Education (sometimes Correspondence learning) is an education based on printed learning materials that are mailed to the student. We can say that was the first generation of distance education.
Capitalism is a socio-economic system based on free market, private ownership and production with maximum utilization of resources to achieve profit.
Consent Management is a system of processes and information technologies that allows to manage people's consent to something, typically to processing their personal, sensitive or health information.
Czech POINT is a single point of contact - universal verification and form filling site and public administration information center of the Czech Republic.
Communication Patterns is a term designating a structure of communication links in the work team and its evaluation in terms of efficiency of communication and satisfaction of group members.
Values ​​and norms (sometimes moral values ​​and norms) is a term used to describe the basic pillars of the organizational culture.
Club goods is a term that refers to goods at the interface between private goods and public goods. The basic features are non-rivalrous consumption and excludable consumption.
Claim is a short advertising motto or slogan. Should be concise, easy to remember and should evoke positive emotions and support of the product to the customers.
Core processes are those processes of an organization whose object is the production of goods or provisioning of services to the customers.
Cash Flow per Share is a term that refers to enterprise's ability to pay dividends.
Crisis is a term that refers to a specific period of running an organization when it is threatened its existence, or its employees lives, its property and other values.
Cash Flow Solvency is a term that indicates the enetrprise's ability to pay its obligations. The indicator reflects how many times the annual income is higher than the debts of an enterprise.
Cash Flow Interest Coverage is a term that indicates the enterprise's ability to pay interest from generated cash flow. The indicator is derived from the interest coverage, in which the profit is replaced by cash flow.
Cash Flow Liquidity is a term that refers the enterprise's ability to repay its debts from generated cash funds.
The changes are an essential characteristic of the life of modern organizations.
Computer worm is a malicious computer program that is able to replicate itself and to send out its own replications to other computers.
Each person is a citizen of some country, state, town, village or another territorial unit. States grant citizenship under the rules of the state (or country). Citizen is also a customer of public services.
Copyright protects the rights of the author to the result of his original work - typically scientific, technical, artistic or literary work.
Owner is a term used to describe individuals (or groups of individuals) who invested to the organization capital, and has the sovereign right over the organization and its property.
Competition is a term that refers to the process of confrontation between different economic interests of more market players on various types of markets.
Company's internal communication (or intra-company communication) includes all types of communication that takes place between the company management and its employees. Its goal is a smooth transfer of employment or business information, improving the work environment and the flow of business processes.
The term credit indicates in any form temporarily provided finance that are required under the agreed terms to return.
Communication technologies are all technologies that allow the transmission of data, voice, images, sound or other forms of transfering the information.
Continuous improvement is never ending process of improving processes and technologies based on active involvement of workers in improving their own work, simplifying processes, using new technologies and so on.
C2B (Customer to Business) is a term that refers to one of the electronic commerce models. The iniciative comes from the customers (consumers) and enterprises are the target group.
Cash Flow is a term that refers to a difference between cash incomes and cash expenditures for reporting period.
Catfish is someone who creates a fake profile on social media with the intention to deceive someone, usually to get money.
Customer Portfolio is a designation for a sum of types of customers or their segments. It is a structure of company's customers.
Customer needs are what customers need or want. These needs are met by companies offering their products or services.
CREXIT is the designation for the situation when creditors leave of the bond market.
Confidential Information is non-public information that contains sensitive and valuable data and that are protected by the company against unauthorized access or disclosure.
Cash, ready cash, hard cash are designations for money in its physical form, i.e. in paper notes or bills and coins. Cash always takes the form of a concrete currency.
Core skills is a term that was originally introduced by the German pedagogue Dieter Mertens for knowledge, abilities and skills necessary for the job. These are qualifications that are not subject of school education.
Compatible software means that can be run on a certain version or operating system platform. For example, applications written for Windows are not compatible with Android.
Current Assets are short-term operating assets. In the enterprise they are presented in two basic forms - material and money.
Chat is an informal conversation, discussion, communication of two or more people. It takes place either personally or through an application.
CAPTCHA is the management method of access to websites, which allows to distinguish a human access from a robot (computer program).
Corporate Image is how the company impress on its surroundings and as the others - customers, competitors, business partners, employees and job seekers - perceive the company. It is how others see the company, what feelings and emotions the company, the brand or the products arouses.
A state´s currency is usually the only monetary form which is accepted by the state and which circulates within the country or within a currency (monetary) union.
Competitive advantage is anything that gives you a temporary head start over the competition.
Communication is the transfer and sharing of information.
Capital Market is a term that refers to that part of financial market in which the securities movement takes place. The capital market is a subject of trading the medium and long-term capital, i.e. capital with low liquidity.
Competency is a term designating the assumptions for a job, activity, situation or profession specific person. It is therefore the ability of a particular person to do the job or master the situation or profession.
Computer Security (or IT security, ICT security, Cyber security) is part of information security focused on safety related with information and communication technologies.
Corporate tax is a tax which is taxed income or profit of legal persons (organizations or companies).
Customs Duty is a tax that is paid for the purchased items or financial transactions brought (imported) into the country or state.
Capital is a term that refers to the sources of financing that the enterprise uses to ensure its activities.
Corporate Social Responsibility is a term that includes socially responsible activities, commitment to the community and the implementation of community projects.
CAPEX (Capital Expenditure) is an abbreviation used to describe the investment (capital) expenditure.
Consistency means continuity, rigidity, strength, compactness.
Ceteris paribus (with other things the same, all other things being equal) is the designation of a condition or prerequisite which allows for a result only if all other conditions or factors remain the same.
Creditor is an entity that provides to another entity (debtor) performance
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a single customer.
Correspondence is mutual communication through letters.
Contingency Plan, plan B or back-up plan is an alternative plan intended to be implemented in case of unexpected or unwanted situation, such as a disaster or unexpected expenditure.
Cost center is a designation for an organizational unit within a company that generates costs but does not generate revenues (directly).
Campaign is a term used primarily in media and marketing. The marketing campaign is basically a project, i.e. at a time complete set of activities on behalf of the organization (e.g. company) in order to draw attention to its goods and services, to promote them and to encourage their sale.
Character and also the nature of the moral core of the psyche and personality.
Cross-site scripting (XSS) is an attack on the website, in which the attacker injects the JavaScript code in order to damage the look of the page, break your it, breach the security or get an access to sensitive user information.
Cashless payments are those payments that are made without the need for physical money (cash).
Career is a term used in human resources management to refer to individual's professional career, whether lifetime or a certain part of his life.
Company rules are written instructions that help to conduct the behavior, actions, and decisions of people in the organization.
CF Return on Total Capital is a term that refers to the ability to receive loans because cash flow from operating activities doesn’t include financial costs.
Customer retention includes all activities leading to the reduction of the number of customer defections, the number of customers leaving.
Content is any information written, displayed, spoken or otherwise communicated to the recipient. Content can be in the form of text in a document, a blog, in a web page, on a picture, video, can be broadcasted and so on.
A computer program is a set of instructions, or algorithms, written in a particular programming language, performing some operations on the computer.
C2C (Customer to Customer), sometimes also Consumer to Consumer or Citizen to Citizen. The term refers to one of the electronic commerce models in which business relationship is between two customers (consumers), typically via a third party that provides the necessary solution.
Cash Payment is such a payment made through physical money (cash). Therefore, seller and buyer must meet personally and buyer gives the money to the seller for the services or products he has purchased.
Creditors Payment Period is a term that indicates the time (in days) during which remain current liabilities outstanding (the enterprise use free trade credit).
Churn management is a constant effort to keep the customer onboard.
Cyberbullying is a kind of bullying that takes place over the telephone, computer and the Internet.
Customer database or client database is a list of current or potential customers, usually including their details. It can take the form of a simple list on paper or a sophisticated database in some CRM software.
Company is a term that is usually used to refer to an enteprise, which has legal personality. It is a legal entity established for business purposes.
Cyberstalking is intentional and malicious intimidation and harassment of another person over the Internet.
Cloud software is such a software that can be installed and operated only in the cloud. In contrast to the on-premises software installed on customer infrastructure.
Country is an internationally recognized entity as defined territory and its own identity. On its territory, the country produces and applies law and provides its citizens with public services.
Clean technology field includes all technologies for energy generation, transmission or storage, which are less demanding, more efficient and maintain a smaller footprint on the environment than current ones.
Cash funds of the enterprise is a term that indicates the amount of assets (property) that takes the form of cash, deposits with financial institutions (short-term) and cash equivalents.
Concept of product is a design of a not-yet-existing product or service intended to give the future customer the best idea of how the future product will look or work. The product concept may have a form of a sketch, computer or physical model. The goal of the product concept is to get the best possible customer feedback whether the product meets his needs or expecations.
Competence usually means assumptions or the ability to perform an activity, situation or a profession. Competence therefore means the ability to handle a job, be able to excerise it, be in some field qualified, have the necessary knowledge and skills.
Company image or Corporate image means how the company is presented in public and at the same time as it is perceived. Therefore it is the reputation of the company in the external environment.
Computer cluster is a functional set or association of computers that appear outwardly like a single computer - the advantage is the efficient use and management of the resources.
Culture includes all collective and individual creations of a human civilization. Culture is that with which one is not born, but what gains from previous generations, what forms him over life and what are his major or minor contributions.
Current Account Deficit is a negative value of one of the national accounts of a particular state.
Click-Through or Clickthrough is the concept of Internet advertising and refers to clicking on the link, which leads the user to the target web page.
CAFM (Computer Aided Facility Management) is a software for facility management, particularly for decision support, planning and control.
Calendar shows time divided into minutes, hours, days, weeks, months, years or other time periods. The calendar is important for time planning and team coordination and is therefore an essential part of task management, organizing, planning and coordinating of the work within the company. The calendar allows you to easily see individual appointments, tasks, meetings, deadlines, and so on.
Competent means qualified and authorized. Competent person has the knowledge and authority to perform something.
Catering is a service of gastronomic nature. It primarily involves the provision of food and drink at events such as conferences, business meetings, seminars, banquets, gala evenings.