American Marketing Association defines brand as: "a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers".
Business Deficit is a term that refers to the difference between the maturities of assets and the recovery time of current liabilities. Indicates the number of days that must be rolled over.
Business Networking is a term for the establishment and building of professional and business contacts, developing and creating business opportunities within a particular community or network of people.
Business Asset is a synomym for Assets.
Burden is an informal term for overhead costs. It is also used in the meaning of Tax burden.
Business process is the flow of work or activities.
B2B (Business to Business) is a term that was created to describe one of the electronic commerce models. In practice, the abbreviation B2B is used that refers to the business relationship between two enterprises.
Business requirements are the requirements or needs of an organization or a customer to the product, service or system.
Bankruptcy is the legal status of a legal person (a person, a business or a state) that is unable to repay its debts na liabilities.
Business is a term that can be understood in many meanings and it is a matter of complex debates: business as an enterprise or a firm, as a particular market sector or as an activity.
Blackmail is unfounded threat that one person does another. Cancellation of the threat makes in exchange for something - something obtaining or performing some act. Serious blackmail is a crime.
Break Even Point is a term that refers to the volume of production and sale at which the sales equal to the costs, i.e. the profit is equal to zero.
Data backup consists in saving a copy of data to another data carrier that is preferably located in a different place than the backed up device (computer, disk, phone, tablet, server).
Booting is the process of initial loading of the operating system at computer startup.
The buyer is a customer who made a purchase at a vendor. Buyer is the party that pays for the services or products to the seller.
B2E - Business to Employee - is umbrella term for communication and applications that revolve around the communication between the company and its employees.
Banner advertising is an advertising that appears on websites. It has a rectangular shape with various dimensions and location on the webpage and these determine its price.
The Bond Market is a designation for the financial market that offers and sells bonds. It includes all entities that issue, sell or otherwise trade bonds.
BYOC (Bring Your Own PC) means the use of private personal computers at work.
Behavior is one fo the basic psychological categories. It includes any externally observable human physical activity.
Buzzword is currently popular, the favorite word or phrase. Typical buzzwork is cloud, like, google something.
The term Bear Market denotes a financial market, on which the prices for traded securities are falling or their decline is expected.
Business cluster is a designation for mutually collaborating and interconnected companies and institutions in one region. Typicall clusters are affiliated companies, suppliers, research institutions, universities, and so on.
Brand positioning helps to target the reason to buy the product (brand) in the minds of the customer. Explains how to differ the brand from competition, what is exceptional in what is distinctive.
Blacklist is a list, e.g. a list of people, email addresses, suppliers etc., which tells who or what should be concerned by some kind of limitation.
B2C (Business to Customer) is a term that refers to one of the electronic commerce models. The initiative comes from the enterprise and customers (consumers) are a target group.
Budget is a basic financial plan that includes a list of planned income and expenditure.
Business Object is an object from the real world (such as a customer, employee, invoice) which we are trying to describe during analysis and design of an application or an information system.
BTW is the acronym of By The Way and it is used in less formal and informal business correspondence or e-mails.
Best Practice is a term for proven procedures, processes or management methods, by which organizations achieved good results, and they are therefore used as a reference for others.
Backlog in Scrum methodology is a list of tasks - accumulated work for developers.
Business model describes how you make money. In other words, where your income comes from.
Bit is a basic and the smallest unit of information.
Banner Blindness is the conscious and subconscious ignoring of advertising banners on websites. The promotionl impact of advertising banners is therefore smaller.
Brand awareness is how many people are conscious of the existence of a particular brand, product or company. Building awareness is one of the fundamental goals of marketing, PR and branding.
Buy-in growth-Opportunity (BINGO) is a kind of management buy-in (MBI), in which the large proportion of the new capital goes into the development and expansion of the company.
Book value is the value of assets recognized in the financial statements.
Backward compatibility is a term used in information technology. Backwards compatible software or hardware means that the newer version or outputs from it cooperate or work with older versions.
Brand Diffusion is the process of transferring information and the overall perception of a new brand among so-called brand adopters. The goal is to get brand awareness among as many potential customers as possible.
Brand family is a designation for multiple services or products under one brand umbrella. Typically, different products are covered with one common brand that covers their perception by the customer.
Benchmark is a term used for a standard, a reference value, which measures the performance or the performance is compared with it.
Bodyshop is a way of hiring (or providing) workforce capacity when the client pays for a person on an hourly or daily basis.
Brand equity refers to the added value that causes how much a particular brand influence the decisions of customers and motivate them to purchase the product or service.
The term Bull Market refers to a time period on the financial market during which the prices of securities are on the rise or during which their rise is expected.
Business Bankruptcy is a legal status of a legal entity (enteprise) that is unable to repay its obligations and debts.
The word Bailout is an informal economic term for financial assistance given to save an economic subject from collapse, i.e. from bankruptcy.
A byte is the smallest addressable unit of information in a computer. 1 byte = 8 bits.
The Board of Directors is a collective body selected or elected by the owners, whose task is to oversee the activities of the organization.
Blockchain a publicly available list of underlying transactions. Individual transactions are recorded anonymously and in chronological order.
Business Continuity Management (BCM) is a management field that is aimed to all critical functions of the organization to be available to customers, suppliers and other parties. So that in case of their interruption as soon as possile to ensure restoration of normal operations.
BYOD means Bring your own device, refers to the policy of permitting employees to bring and connect to the corporate network personally owned devices, as laptops, tablets or smartphones.
The concept of bureaucracy is the original meaning of "officialdom government". The concept was designed by German sociologist Max Weber.
Budget holder or budget owner is someone in the company, typically a manager, C-level manager or a director, who is accountable for spending decisions in the area of their responsibility.
The authors of Bridging Epistemologies are S. D. N. Cook an J. S. Brown. Bridging epistemology in addition to knowledge possesion focuses on the ability to use knowledge as a tool (knowing as action).
Bear is a designation for an investor or investors who expect a decrease in market prices.
Bull is a designation for an investor or investors, who expect an increase in market prices.
Bottleneck is in some sense a limiting and risk factor of the system.
Barter is a designation for exchange trade, direct exchange of products, goods or services without using money or other universal valuables (e.g. gold, securities).
Burn rate is a metric that describes how fast the company spends money. Typically, it is amount of money in a month. In other words, burn rate is how much is the monthly loss, the negative cashflow of the company.
Balance sheet is a term that refers to an inventory of business assets in monetary terms, in the view of its form and resources of funding at a certain time interval. At some point, they are immediate status indicators.
Bullying is any behavior which leads to humiliation, harm, intimidation, abuse or threatening any person or group of people.
Backup copy is a copy of the original data that is used as a fuse for eventual recovery of original data. It should be on a separate medium and in a different location than the original data.
Blue chip is a designation for a first class company that has good economic performance, good management and good growth potential. They are usually referred to as large corporations.
Buyer persona is a fictionalized person that represents needs, goals or other patterns of the ideal customer.
Backoffice is a term for the part of th organization that provides administrative support.
Biometric data is any kind of data containing information about physical or physiological features of a human being that allows to identify a particular individual.
Bonus is a special, one-time reward. The bonus is awarded, for example for high performance, an excellent business results and similar.