Nicholas Dreystadt was a vice president of GM and general manager of the Chevrolet Division. He saved the Cadillac brand by creating new market segmentation.
Harold Lasswell was an American political scientist and communications theorist.
Kevin Lane Keller is a consultant and professor in the field of marketing. He is a leading expert in brand management.
Philip B. Crosby was a businessman and author who influenced especially quality management.
Charles W. Hofer was a business school professor at Kennesaw State University. He is the author of numerous books, and among other things author of portfolio matrix which used for strategic portfolio decision making of the company.
Howard Malcolm was an US politician. In recognition of his contributions the annual quality award Malcolm Baldrige National Quality Award (MBNQA) is named after him.
August Comte was a French philosopher who is considered the founder of sociology and philosophical direction of positivism.
Warren Bennis is one of the leading authors in the field of leadership.
Walter Houser Brattain was an American physicist who along with John Bardeen and William Shockley discovered the transistor.
Philip E. Vernon was a British psychologist. He devoted to intelligence research and came up with his own definition of social intelligence.