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What is Teaser
Teaser is an advertising or promotional trailer. Its goal is to attract attention, arouse curiosity and awake expectations.

arouse widespread attention Teaser is an advertising or promotional trailer. Its goal is to attract attention, arouse curiosity and awake expectations. Its use is in advertising and promotion. Teaser prepares the ground for an advertising campaign by arousing curiosity of the target group of people. Therefore, teaser doesn’t disclose everything. This format can also be used to present a new project or an investment plan to future investors. The goal is to attract attention of the investor.

The goals of teaser:

  • attract attention
  • arouse curiosity
  • awake expectations

What form can teasers take?

Teaser is focused on awakening expectations - that’s why it is important that the teaser doesn’t give more than hints so as to leave room for imagination of the target group. In advertising, this is called a teaser campaign. It can take form of a short document or leaflet (usually 1-2 pages long), a poster, a short video (often used in cinematography - teaser trailer, but it can also aim to introduce a new product), a banner, a printed advertisement, a billboard or any other ad format.

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Last update: 15.05.2018

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