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What is Targeting
Targeting is a marketing method and the second phase of STP (Segmentation-Targeting-Positioning). It is a choice of target market segments based on the given segmentation.

Targeting is a marketing method and the second phase of STP (Segmentation-Targeting-Positioning). It is a choice of target market segments based on the given segmentation.

Key criteria are:

  • Segment size - number of potential customers
  • Segment growth potential - forecast of the number of customers in the future
  • Segment attractiveness - financial capacity of potential customers, threat of entry of competitors possibility of substitutes, price of complements, etc.

Targeting is followed by positioning.

Related terms and methods:

Related management field:

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Last update: 22.06.2016

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