Sub-brand
What is
Sub-brand
Sub-brand is such a brand that belongs to a brand family - covered by one umbrella brand. Examples of sub-brands are Google Play, Google Docs, Google Maps, etc - all under the umbrella Google brand.
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Related terms and methods:
- Brand
- Brand Management
- Brand perception
- Brand Strategy
- Marketing
- Marketing Strategy
- Umbrella brand
Related management field:
Last update: 22.11.2018
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