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What is Strategy
Strategy refers to a long-term plan designed to achieve a specific goal. The strategy is one of the outcomes of strategic management.

Strategy refers to a long-term plan designed to achieve a specific goal. The strategy is one of the outcomes of strategic management. Historically, the term strategy has been used in military. It is a word of Greek origin, which means “the art of commanding an army.” Strategy’s (and its differentiation from tactics) present interpretation is gained through the work of Clausewitz, and thanks to him became more political, diplomatic and psychological meaning, which is also typical for a corporate practice.

Strategy in practice: The strategy is used both for transmitting requests by the owners on management of the organization and also for the organizational management for the structure. It helps to unify and direct the behavior and actions of all people in all parts of the organization. The strategy is the outcome of strategic management - in practice it is usually a formalized document that contains a description of the first two phases of the strategic cycle, i.e. a description of the organization’s mission, vision and its strategic goals, and a schedule for their implementation.

Only one main strategy should always be in the organization (sometimes referred to as a corporate strategy, business or global strategy) that in the aggregate determines the overall direction of the organization or enterprise. Large organizations continue to operate with a hierarchy of other subordinated strategies according to their needs, such as:

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Last update: 27.11.2015

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