Social influence is a term that refers to, according to Eddy Van Avemaet: “change in judgement, opinions and attitudes of an individual as a result of meetings with the views of others”.
The social influence is broken down to the following (Eddy Van Avemaet):
- Conformity - majority influence - social influence that is a result of meetings with the views of the majortiry or major part of the group
- Innovation - minority influence - social influence that is a result of the meetings with the views of the minority or minor part of the group
- Group polarization - a change of the average opinion of the group following the group discussion towards an originally diminant belief pole
- Obedience - a compliance order of the person in the position of authority