Social influence is a term that refers to, according to Eddy Van Avemaet: “change in judgement, opinions and attitudes of an individual as a result of meetings with the views of others”.
The social influence is broken down to the following (Eddy Van Avemaet):
- Conformity - majority influence - social influence that is a result of meetings with the views of the majortiry or major part of the group
- Innovation - minority influence - social influence that is a result of the meetings with the views of the minority or minor part of the group
- Group polarization - a change of the average opinion of the group following the group discussion towards an originally diminant belief pole
- Obedience - a compliance order of the person in the position of authority
Social influence of an indivudal is closely associated with his social position, social role and social status.
Social influence is the result of the processes of the social interaction and social communication in a social group.
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