SERP (Search Engine Result Page) is a term from the field of internet marketing. Commonly the abbreviation SERP is used. It is the location of the website in the results of a specific search engine for a particular searched word or phrase. SERP is therefore given for each search term, every language and every search engine.
Example: SERP location of portal ManagementMania.com when searching for Winterling Matrix in results of Google search is 1st place.
Good location in the SERP shows good SEO setup of the website, in particular its quality content. In addition to content, it is affected by the page review (e.g. in Google, PageRank affects searched websites. SERP placement is crucially on the first, worst second, site in the search results - these results are used by more than 90% users of search engines. Given that SEO rules of the search engines change constantly at the time, the results of SERP change as well.
Use of the SERP in practice: Location of the website in the search results is a key indicator of the quality of the content and its relevance to the website. Control of placement in the SERP is one of the basic analytical techniques for SEO analysis.