SEO (Search Engine Optimization) is a concept of internet marketing. It refers to a set of rules of search engines that determine the relevance of the website in relation to the searched term. Proper SEO settings helps the website of the organization increase its visibility and website traffic, especially its ranking in the results of search engines, resulting in improved traffic of a target group of visitors. SEO rules are not permanent but constantly changing as the changing algorithms of search engines.
Use of the SEO in practice: SEO website optimization is used to increase website traffic and improve rankings in the results of search engines.