Sales battlecard
What is
Sales battlecard
The Sales Battlecard is a brief description of your product, your customers, the market and competing products. It equipes sales representatives with arguments for sales negotiation with prospects or leads so they are able to explain your competitive advantages and convince a new potential customers.
Related terms and methods:
- Competition
- Competitive Analysis
- Lead
- Promotional Material or Documents
- Prospect
- Sales objections
Related profession:
- Business development manager
- Sales manager
- Sales Representative
Related management field:
- Marketing and Sales
- Trade
Last update: 02.08.2020
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