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RTB (Real-time Bidding)

What is RTB (Real-time Bidding)
RTB (Real time bidding) is an auction purchase advertising real time marketplace for display advertising.
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PPI (Pay per Impression)
Impression
Jason Knapp


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  • Jason Knapp
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PPI (Pay per Impression)
Impression
Web banner
SSP (supply side platform)
DSP (demand side platform)
Auction
Jason Knapp
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Last update: 17.08.2016

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