Relationship Marketing
What is
Relationship Marketing
Relationship Marketing is a type of marketing that is focuses on creating long-term positive relationships with satisfied customers. It includes personal approach and building relationship with future customers. It is not just about acquiring a customer but it also goes into the stage when the customer is already onboard. Its goal is to achieve maximum value throughout its lifecycle, especially through excellent support and good customer experience.
Related terms and methods:
- CRM (Customer Relationship Management)
- Customer Retention
- Customer satisfaction
- CX (Customer Experience)
- Direct Marketing
- LTV (Lifetime Value of Customer)
- Marketing
Related management field:
- Marketing and Sales
- Trade
Last update: 12.11.2018
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