Quantitative market research
What is
Quantitative market research
Quantitative market research is such a market survey that gathers information from a large number of people (respondents). The result is a large amount of data that can be analyzed and compared.
Related terms and methods:
- CAPI (Computer Assisted Personal Interviewing) method
- CATI (Computer Assisted Telefonic Interiew) method
- CAWI (Computer Assisted Web Interview)
- CLT method (Central Location Test)
- Marketing
- Market research and analysis
- Primary Data
- Primary Market Research
- Qualitative Market Research
- Secondary Market Research
Related management field:
Last update: 04.11.2016
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