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What is Quantitative market research
Quantitative market research is such a market survey that gathers information from a large number of people (respondents). The result is a large amount of data that can be analyzed and compared.

Related terms and methods:

  • CAPI (Computer Assisted Personal Interviewing) method
  • CATI (Computer Assisted Telefonic Interiew) method
  • CAWI (Computer Assisted Web Interview)
  • CLT method (Central Location Test)
  • Marketing
  • Market research and analysis
  • Primary Data
  • Primary Market Research
  • Qualitative Market Research
  • Secondary Market Research

Related management field:

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Last update: 04.11.2016


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