A book on strategic management for the general reader. It shows how managerial life can be changed by going back to the simple, first principles of a job. This management system aims to enable the reader to win more, fail less, achieve more within the same hours, and above all - enjoy doing it.
The time-tested, proven tips and strategies in Ford Saeks' Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business are designed to give you a big boost in growing your business.
The Trusted Advisor explores the paradigm of that very special business relationship, using the professional services paradigm as a basis.
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold”–they suspect sellers have only their own interests at heart.
Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Human Resource Management, 7th edition, is thoroughly updated from the sixth edition. Key themes of the text continue to be an emphasis on Human Resource Management practice in the Asia-Pacific region and the importance of strategy and managing diversity in the workplace.