McKinsey Matrix (GE Matrix)
“In Search of Excellence – lessons from America’s Best-run Companies” is a ground breaking book that influenced a generation of management thinking and has championed the way organisations are run around the world today.
A book on strategic management for the general reader. It shows how managerial life can be changed by going back to the simple, first principles of a job. This management system aims to enable the reader to win more, fail less, achieve more within the same hours, and above all - enjoy doing it.
The time-tested, proven tips and strategies in Ford Saeks' Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business are designed to give you a big boost in growing your business.
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold”–they suspect sellers have only their own interests at heart.
Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom.