In Competing on Analytics: the New Science of Winning,Thomas H. Davenport and Jeanne G. Harris argue that the frontier of using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities.
The time-tested, proven tips and strategies in Ford Saeks' Profit-Rich Marketing: Proven Strategies to Help You Grow Your Business are designed to give you a big boost in growing your business.
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold”–they suspect sellers have only their own interests at heart.
Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.