Promotional materials and documents are used to promote or to support promotion. Any of them has a different purpose and is used for different type of message or for different target group. The company must always use best suited promotional material to its specific purposes.
Here is a list of the most commonly used.
Most popular promotional materials with text content
- Flyer, Leaflet
- White paper
- Case Study
- Annual Report
- Fact sheet, technical document
- Strategic plan
The most common promotional materials with graphic elements
- Business card
- Product label
- Advertising banner