Promotional materials and documents are used to promote or to support promotion. Any of them has a different purpose and is used for different type of message or for different target group. The company must always use best suited promotional material to its specific purposes.
Here is a list of the most commonly used.
Most popular promotional materials with text content
- Brochure
- Flyer, Leaflet
- Poster
- Teaser
- White paper
- Case Study
- Presentation
- Annual Report
- Catalog
- Fact sheet, technical document
- Manual
- Strategic plan
- Website
- Blog Sales battlecard Battlecard
The most common promotional materials with graphic elements
- Business card
- Product label
- Advertising banner
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