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What are Promotional Material or Documents
Promotional materials and documents are used to promote product, services or a company. Here is a list of the most commonly used.

Promotional materials and documents are used to promote or to support promotion. Any of them has a different purpose and is used for different type of message or for different target group. The company must always use best suited promotional material to its specific purposes.

Here is a list of the most commonly used.

  • Brochure
  • Flyer, Leaflet
  • Poster
  • Teaser
  • White paper
  • Case Study
  • Presentation
  • Annual Report
  • Catalog
  • Fact sheet, technical document
  • Manual
  • Strategic plan
  • Website
  • Blog

The most common promotional materials with graphic elements

  • Business card
  • Polep
  • Product label
  • Advertising banner

Related terms and methods:

Related management field:

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Last update: 08.10.2017

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