Product quality
What is
Product quality
Product quality means the set of features or characteristics, that is expected and desired by customers. Together with the price, product quality is one of the reasons why customers make the purchasing decisions towards a particular product.
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Related terms and methods:
- Brand perception
- Brand Positioning
- Customer
- Marketing
- Positioning statement
- Product
- Purchasing decisions
- Quality
- Service quality
Related management field:
- Marketing and Sales
- Procurement
- Trade
Last update: 18.11.2018
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