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What is Product Portfolio
Product Portfolio is a designation for a sum of all products, goods or services provided to customers. It is a complete offer of products.

Product Portfolio is a designation for a sum of all products, goods or services provided to customers. It is a complete offer of products.

Product Portfolio in practice: Each company, if doesn’t provide only one product (or service), has a product portfolio. In the optimal composed product portfolio, products are represented in different stages of their lifecycle and in different stages of growth, market share and profitability so that the company could invest in new products or upgrade (innovate) the old ones.

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Last update: 17.08.2015

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