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What is Product Concept
Product concept is loosely related to the production concept. According to this concept, the consumers begin to prefer giher quality prodcuts and are willing to pay a satisfactory price. The basis is an emphasis on the product quality, their technical processing and progressive innovation.

Product concept is loosely related to the production concept. According to this concept, the consumers begin to prefer higher quality products and are willing to pay a satisfactory price. The market is going to be saturated and there is a growing number of competing manufacturers.

The basis of this concept is an emphasis on the product quality, their technical processing and progressive innovation.

Product concept in terms of marketing mix focuses on the product component (product mix).

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Last update: 29.10.2015

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