PPI (Pay per Impression)
What is
PPI (Pay per Impression)
PPI (Pay Per Impression) is a business model or compensation method how to pay for advertising on the internet websites. Advertisers pay for the number of impressions of the advertising banner (not per click).
Related terms and methods:
- Advertising Business Models on the Internet
- Advertising system
- CPI (Cost per Impression)
- CPM (Cost per Mille)
- CPT (Cost per Thousand)
- Impression
- RPM (Revenue per thousand impressions)
- RTB (Real-time Bidding)
Related management field:
Last update: 17.08.2016
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