Positioning statement
What is
Positioning statement
Positioning statement is a short and concise description of how a particular product (brand) meets customer needs. It may contain a definition of competition - that is how they meet it better than the competition.
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Related terms and methods:
- Brand
- Brand Positioning
- Brand promise
- Competition
- Customer needs
- Identifying Customer Needs
- Positioning
- Private Brand
- Product quality
- Products
Related management field:
- Marketing and Sales
- Trade
Last update: 18.11.2018
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