Philip Kotler
American marketing specialist Philip Kotler was born on May 27, 1931 in Chicago. Nowadays he is considered one of the leading and best known authorities in the field of marketing. He received his Master’s degree from University of Chicago and a doctorate from the Massachusetts Institute of Technology (MIT), both in economics. He collaborated with a number of successful international companies (IBM, General Electric, AT&T, Honeywell, Bank of America and others).
He has published a number of books:
- Marketing Management: Analysis, Planning, Implementation and Control
- Principles of Marketing
- Marketing Models
- Strategic Marketing for Nonprofit Organizations
- The New Competition
- High Visibility
- Social Marketing
- Marketing Places
- Marketing for Hospitality and Tourism
- Marketing Insights
- and more
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