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What is Niche
Niche is an English informal term for the area of ​​the market that is not yet solved or occupied by the competition and the entrepreneur intends to address it.

Niche is an English informal term for the area of ​​the market that is not yet solved or occupied by the competition and the entrepreneur intends to address it. Sometimes the expressions Business Niche or Niche Market are also used to indicate unoccupied market.

Niche in practice: The concept of niche may be encountered when preparing a business plan or presentation of product strategy. Businesses and entrepreneurs try to focus its product portfolio in today’s occupied market often on vacancies - the niche.

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Last update: 01.04.2016

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