Media coverage
What is
Media coverage
Media coverage indicates the scope of the presence in the media, in other words publicity in the media. It means how often the topic, person, product or company appears in the media and with what impact on the target audience (customers, readers, listeners, etc.).
Related terms and methods:
- Earned media
- Massmedia
- Media Image
- Owned media
- Paid media
- Public Relations (PR)
Related management field:
Last update: 15.08.2016
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