Massmedia
What is
Massmedia
Mass media are all the media that has the largest possible audience (globally, nationally, etc). Among the mass media we include television, online media, the internet, radio and press.
Read more
Related terms and methods:
- Advertising
- ATL (Above The Line) communication
- Branding
- Cultivation Theory
- Image building
- Magic Bullet Theory of Mass Media
- Mass Communication
- Media coverage
Related management field:
Last update: 15.08.2016
Comments
You cannot contribute to the discussion because it is locked