Marketing Mix 8P
What is
Marketing Mix 8P
Marketing mix 8P is a method of determining product strategy and product portfolio. It uses 8 components, namely Product, Price, Place, Promotion, People, Processes, Physical Evidence and Productivity.
Related terms and methods:
- Efficiency
- Marketing mix
- Marketing Mix 4C
- Marketing Mix 4P
- Marketing Mix 7P
- Market Segmentation
- Positioning
- Product
- Targeting
- Web Marketing Mix 4S
Related management field:
Last update: 01.11.2016
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