ManagementMania AppMania EduMania JobMania BusinessPages


What is Marketing Mix 8P
Marketing mix 8P is a method of determining product strategy and product portfolio. It uses 8 components, namely Product, Price, Place, Promotion, People, Processes, Physical Evidence and Productivity.


Related terms and methods:

Related management field:

previous next
Did this article help you?
Rating:
Last update: 01.11.2016

Comments



To enter the discussion you must be signed in

Sign in


Related consulting companiesmore...