Marketing mix
What are
Marketing mix
Marketing mix is a method for determining the product strategy and product portfolio. There are several approaches to determine the marketing mix, such as the 4P, 4C, 7p, 8p, or web marketing mix.
Related terms and methods:
- Marketing
- Marketing Mix 3V
- Marketing Mix 4C
- Marketing Mix 4P
- Marketing Mix 7P
- Marketing Mix 8P
- Market Segmentation
- Product Portfolio
- Product Strategy
- Targeting
- Web Marketing Mix 4S
Related profession:
- CMO Chief Marketing Officer
Related personalities:
- E. Jerome McCarthy
- James Culliton
- Neil Hopper Borden
- Philip Kotler
- Richard Clewett
Related management field:
Last update: 31.10.2016
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