ManagementMania AppMania EduMania JobMania BusinessPages


What is Marketing Micro Environment
Marketing micro environment includes Corporate environment, Suppliers, Providers, Target market characteristics, Competitors, Public Relations.

Marketing micro environment, according to Kotler and Armostrong includes following factors:

  • Corporate environment
  • Suppliers
  • Providers
  • Target market characteristics
  • Competitors
  • Public Relations

Related terms and methods:

Related personalities:

Related management field:

Did this article help you?
Rating:
Last update: 01.04.2016

Comments



To enter the discussion you must be signed in

Sign in


Related consulting companiesmore...