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What is Marketing Micro Environment
Marketing micro environment includes Corporate environment, Suppliers, Providers, Target market characteristics, Competitors, Public Relations.

Marketing micro environment, according to Kotler and Armostrong includes following factors:

  • Corporate environment
  • Suppliers
  • Providers
  • Target market characteristics
  • Competitors
  • Public Relations

Related terms and methods:

Related personalities:

Related management field:

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Last update: 01.04.2016


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