Marketing micro environment, according to Kotler and Armostrong includes following factors:
- Corporate environment
- Suppliers
- Providers
- Target market characteristics
- Competitors
- Public Relations
Marketing Micro Environment
What is
Marketing Micro Environment
Marketing micro environment includes Corporate environment, Suppliers, Providers, Target market characteristics, Competitors, Public Relations.
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Related terms and methods:
- Basic Concepts of Marketing
- Five Forces Analysis 5F (Five Forces Model)
- Forecasting
- Marketing Environment
- Marketing Macro Environment
- PESTLE Analysis
- Scenario Technique
- Surroundings
- Surroundings characteristics
- SWOT Analysis
- VRIO Analysis
- Winterling Crisis Matrix
Related personalities:
- Gary Armstrong
- Philip Kotler
Related management field:
Last update: 01.04.2016
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