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What is Marketing Macro Environment
Marketing Macro Environment includes factors, such as demographic environment, economic environment, natural environment, technological environment, political environment, cultural environment.

Marketing Macro Environment includes, according to Kotler and Armstrong the following factors:

  • Demographic environment
  • Economic environment
  • Natural environment
  • Technological environment
  • Political environment
  • Cultural environment

Related analytical techniques:

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Last update: 01.04.2016

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