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What is Marketing Environment
Marketing environment is an environment in which the marketing activities of the organization take place. It includes all factors that affect the enterprise, its processes, technology, business, and behavior of existing and potential customers. In essence, it’s the analogic concept of surroundings of the organization.

Marketing environment is an environment in which the marketing activities of the organization take place. It includes all factors that affect the enterprise, its processes, technology, business, and behavior of existing and potential customers. In essence, it’s the analogic concept of surroundings of the organization.

Marketing environment is divided into:

Related terms and methods:

Related management field:

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Last update: 02.03.2016

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