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What is Marketing Concept
In Marketing Concept the customers are seen as partners who have their needs, their views and attitudes and values. The basis is to recognize and meet their requirements and needs and to adjust them the production range of the enterprise.

Marketing concept has appeared in the mid-50s of the 20th century. Customers are seen as partners who have their needs, their views and attitudes and values.

The basis of this concept is to recognize and meet the customers’ requirements and needs (e.g. through market research) and to adjust them the production range of the enterprise.

Marketing concept uses all tools of marketing mix.

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Last update: 09.11.2015

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