Marketing and Sales

“Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”

Philip Kotler

Marketing and sales deals with the exploration and understanding of customer needs, with the response to them through the development, production and sales of goods and services (including innovation implementation). It also deals with the impact on customers’ needs in accordance with the strategic purposes of the organization.

Marketing and sales are closely linked. While marketing focuses more on pre-sales activities, surveys or understanding the needs of customers, sales processes are closely connected to them and realize the actual business relationships with customers.Outlined below are all methods and analytical techniques used in marketing (marketing management) as well as in the sales process itself.

Peter F. Drucker considers marketing to be one of the two basic functions of an organization: “The existence of business organizations is to create customers, the company has two - and only these two - basic functions: marketing and innovation.”

Marketing and Sales include several different categories of processes such as:

• Market Research and analysis
• Marketing research
• Marketing and Promotion
• Brand Management
• Sales
• CRM (Customer Relationship Management)
• Customer Care

Marketing management methods:

• 5K (Total Loyalty Marketing)
• Blue Ocean Strategy
• Brand Management
• Branding
• CRM (Customer Relationship Management)
• Holistic Marketing Concept
• Market Segmentation
• Concept of Marketing Activities (business concept)
• Marketing Concept
• Marketing Mix 3V
• Marketing Mix 4C
• Marketing Mix 4P
• Marketing Strategy
• Positioning
• Production Concept
• Product Concept
• Selling Concept
• Targeting
• TLM (Total Loyalty Marketing)
• Web Marketing Mix 4S
• Word of Mouth Marketing (WOMM)

Analytical techniques used in marketing management:

• Five Forces Analysis 5F (Five Forces Model)
• Ansoff Matrix
• BCG Matrix (Boston matrix)
• Customer Portfolio Matrix
• TLM (Total Loyalty Marketing)
• Kano Model
• PESTLE Analysis
• SWOT Analysis
• VRIO Analysis

Marketing is closely related to promotion and advertising.