Basic Concepts of Marketing

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What are Basic Concepts of Marketing

Basic Concepts of Marketing, sometimes also business concepts, are the ways by which the enterprises can implement their marketing, business and sales activities.

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Basic Concepts of Marketing (Marketing Concepts, Business Concepts), are the ways by which the enterprises can implement their marketing, commerce and sales activities.

Philip Kotler and Kevin Lane Keller classify the concepts of marketing activities as following:

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Last update: 23.10.2015

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