Market research
What is
Market research
Market research is the collection and analysis of information leading to the understanding of the situation and market requirements. For examaple the size of market, market expectations, customer preferences, market trends and so on.
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Related terms and methods:
- Competitive Advantage
- Customer
- Market
- Marketing
- Marketing activities
- Marketing mix
- Market Segmentation
- Primary Market Research
- Product
- Prospect
- Secondary Market Research
Related management field:
Last update: 05.11.2016
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