LTV (Lifetime Value of Customer)
What is
LTV (Lifetime Value of Customer)
Client Lifetime Value (LTV) is the value, typically revenue achieved during the entire customer relationship with the company.
Related terms and methods:
- ARPU (Average Revenue Per User)
- CAC (Customer Acquisition Cost)
- CAC:LTV Ratio
- CRM (Customer Relationship Management)
- Customer
- Customer Life Cycle
- Customer Retention
- Customer value management (CVM)
- Marketing costs
- Revenue
- SaaS metrics
Related management field:
Last update: 10.01.2019
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