Loyalty program
What is
Loyalty program
The loyalty program is a collective term for marketing and sales tools designed to increase customer loyalty and encourage their motivation to purchase specific products or brands.
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Related terms and methods:
- Behavioral Marketing
- Cashback reward program
- Club Card
- Customer
- Customer Loyalty
- Gift Card
- Gift Economy
- Loyalty card
- Reward Card
Related management field:
Last update: 10.12.2016
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