Lead
What is
Lead
Lead (sometimes Qualified Lead, Qualified Prospect) is the designation for a potential customer, who showed a particular interest in a particular business proposition.
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Related terms and methods:
- CAC (Customer Acquisition Cost)
- Customer
- LAC (Lead Acquisition Costs)
- Lead generation
- Lead Management
- Marketing
- Market Segment
- Market Segmentation
- Prospect
- Qualified lead
- Suspect
- Unqualified lead
Related management field:
Last update: 26.12.2016
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