Internet marketing is a term that refers to the all marketing activities that the organization performs via the internet. It is a guiding and active influencing of the business and business activities of the organization according to market and customers needs. Internet marketing integrates all activities that build strong relationships with customers (B2C) or business partners (B2B) and support the global strategy of the organization and its market position. To this, it is necessary to have a clear Internet strategy.
Internet marketing includes a wide range of promotional activities, such as:
- Websites use for promotion, including the use of extranets or intranets
- Social networks use
- E-mail use to the distribution of commercial messages
- Instant Messaging use - online (direct, live) communication between users
In connection with the internet marketing on the websites, it increases the importance of the optimization for the SEO search, web interlacing to increase the number of site visitors.