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What is Tofflers´ Information Strategy
Alvin and Heidi Toffler are the ones of American leading futurologists. According to them, the information strategy of the business organization has various objectives.

Alvin and Heidi Tofflers are the ones of the American leading futurologists. According to them, the information strategy of the business organization has the following objectives:

Internal objectives

External objectives

Partners

Competition

  • Information collection
  • Information processing
  • Information distribution
  • Information protection
  • Information distribution
  • Information denial
  • Disinformation*

*) Although the Disinformation the Tofflers don’t explicitly mention, nevertheless, it results from the logic of their text.

If an enterprise is due to prosper, its information strategy must ensure all of the above objectives. The similar strategy can be considered for the organizations in the public and nonprofit sector, usually with the exception of the denial of information and disinformation.

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Last update: 24.06.2016

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