Halo effect
What is
Halo effect
Halo effect is a bias of our perception of another person, company or brand based on the first and only impression or experience.
Related terms and methods:
- Brand
- Brand equity
- Brand Management
- Claim
- CRM (Customer Relationship Management)
- Customer Retention
- Elevator Pitch
- First impression
- Goodwill
- Kano Model
- Loyalty program
Related management field:
Last update: 07.11.2016
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