Gap Analysis was designed by Igor Ansoff. Gap Analysis consists of the following steps:
- Description of the current state
- Setting objectives (description of the target state)
- Determining the difference (gaps) between the current and target state
- Proposal of options to achieve the target state (an alternative strategy)
- Evaluation of options and selection of the most suitable one
- If necessary, the entire process is repeated until the target state is solved
Note: In cognitive psychology, a similar problem (problem solving) have been dealt in the 70’s of the 20th century by Allen Newell and Herbert A. Simon under the name means-end analysis.
Use of Gap Analysis in practice: This analytical technique is one of the decision making and problem solving methods. It is a simple methodology that is useful in situations where some strategies or changes are planned.
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