Early adopter
Who is
Early adopter
Early Adopter is the type of customer who is willing to try and use new things and is willing to take risks or to tolerate discomfort just to be able to use the product in advance.
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Related terms and methods:
- Customer
- Diffusion of innovation theory
- Early Majority
- Innovator
- laggard
- Late Majority
- Market Segment
Related personalities:
- Everett Rogers
Related management field:
Last update: 06.01.2017
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